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The Zelfs was my first opportunity to work on a collectible doll line at Moose. The roto moulded, soft pvc dolls cute personalities and tactile hair play were a huge hit with girls all over the world. By constantly innovating through adding new paint finishes, scents, gems, lights, hair play accessories and playsets, freshness was maintained in the programme, making it a tremendous success for an unprecedented 6 seasons.