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Poppit was my first true Arts & Crafts product offering developed whilst working at Moose Toys in Austrlia. The innovation within this product was in really giving children an easy, mess free way to create tiny, highly detailed creations out of air-dry clay. The WOW moment in this product really comes form the ‘Popping’ of the clay out of the mould using a hand squeezer – its really fun for boys and girl alike!