Living in Denmark and working at LEGO has taught me to be truly playful in my approach to design. This philosophy resonates throughout the company and has enabled me to develop a “Play Hard, Work Better” ethos, which is highlighted in both of my Ink and TED conference talks. LEGO is a fantastic medium to work with as a designer. You can instantly build, share and visualize three dimensional concepts in a matter of minutes, thus speeding up the feedback loop substantially. This Design Process has helped LEGO become the vast global player that it is now and I feel proud to have been a part of that success.
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