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This pen holder design for Band & Olufsen is really an exercise in brand communication. You can see from the slides that the target market, insights, personality, and true essence of Bang & Olufsen have been clearly realized in this product concept. As the lid is lifted from the pen holder the central cone is released, causing the pens to conveniently present themselves to the user with a delicate, intuitive movement. All fixing and gearing is concealed and the construction of the holder is designed to snap together for ease of manufacture, leaving the exterior quality smooth, clean and timeless.

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